Uncovering the Secret to Timeless Content Creation: A Journey from AD to BC

December 4, 2023
Ahmadou DIALLO

Maximizing Productivity through Rest, Reset, and Reflection

“Boredom always precedes a period of great creativity.”

Robert M. Pirsig

As a content creator, I am battling the new Gods. Yes, those algorithms of different social media platforms. 

People are often surprised when I say that I worship the God of the Quran. 

But how can you worship and be so philosophical while challenging your beliefs? 

Well, we are legions in my head. But that is for another story.

In today's technological world, algorithms are the new gods. Whether TikTok, Youtube, LinkedIn, Medium, or any other social platform, we pray to them from one second to 14 hours daily. 

They cannot have enough of your time, attention, and content. If you want them to see you, consider your next post. 

Oh, you just hit publish for the 100th time this week? Well, start over.

Where are the angels and devils? 

Hustlers are the angels, and content creators are the devils. Yes, all those hustlers who tell you that you have to bleed out content so that you can feed your digital avatar 24/7.

As a content creator, you are a devil because you feed the masses of followers with false narratives about the meaning of being to live. 

Do you have to hustle day in and day out as a content creator?

Or maybe we can ask another question: 

How can you keep coming up with fresh content every day, 1,000 times?

Let’s add a new perspective and try to answer those questions.

The AD and BC we are talking about here are different from the definitions below:

“The terms anno Domini (AD) and before Christ (BC)[note 1] are used to label or number years in the Julian and Gregorian calendars. The term anno Domini is Medieval Latin and means 'in the year of the Lord' [...]

This calendar era is based on the traditionally reckoned year of the conception or birth of Jesus, AD counting years from the start of this epoch and BC denoting years before the start of the era.”

Anno Domini. (2023, May 4). In Wikipedia.

Now let me go and feed my new lords of Algorithms. 

Come with me, even if you are not a content creator. 

We all are creators like the divine sublime within us.

1. From Adversity To Diversity: The Benefits Of Exploring A Range Of Hobbies

AD as Adversity and Diversity.

As a content creator in this internet era, you have been evangelized by the hustling culture. 

If it is not hard, it means that you are not serious enough. 

You have to breathe hustle, eat hustle, drink hustle, sweat hustle, pee hustle, and do number two hustle. 

Only the weak people rest. Only the weak people take care of their mental health. Only the weak people are not mono-maniac about their content creation. 

What often comes with hustle? 

Productivity. Those angels of the Productivity devil are everywhere. You have to close your eyes and ears not to notice them. 

Hustling and being productive is great. Don’t get me wrong. Being monomaniacally focused on your one single side or main hustle is excellent.

Yet, there is something even more extraordinary. Living. 

Let me introduce you to the importance of living and how it can feed your creativity.

I call it the E-Cube: 

Escape, Explore, and Express. 

Doing the same thing 24/7 will be counterproductive at some point. Expressing yourself through your hustle is excellent. Just don’t forget to escape and explore first.

Diversity of experiences in your life is the key to enriching your expressions in any shape or form.

Take a break. Go outside. Walk in Nature. Visit your friends and family. 

Escape from the rat race of the god of algorithms. 

You are a human, after all.

2. Don’t Run Away From Boredom: That Is The Source Of Your Creativity.

BC as Boredom is Creativity.

Yes, you heard me right. Boredom is creativity. 

We live in a world of constant stimulation. We live in a world of continuous simulation. Our mind is not at rest one single second.

We are behind our smartphones when not in front of our screen computers. We listen to music or podcasts when we have smartphones in our pockets.

When was the last time you left your mind alone?

For most of us, the answer is never. We are just merely existing. We are running from one notification to another. We are too afraid to be left alone with ourselves.

You might wake up from the Matrix. You might start a revolution to let your mind breathe. You might offload your brain from the constant reload of digital garbage.

Even when it is not external stimuli, you keep talking to yourself. For your sake, let it in.


Boredom is the nectar for your art. Boredom is the holy grail for your brain. Boredom is the space holding the stars of your creativity.

You can see the stars in the sky thanks to the space between them. 

There is no creativity without boredom.

Final Thoughts

As a content creator, you should always keep in mind that:

- Adversity is toxic without Diversity

- Running away from Boredom is dimming your Creative genius.

Yes, you should hustle. Yes, you should try to be productive to put out a lot of content to keep the gods of Algorithms in contempt.

Yet you should always do it in a face and sustainable space; That is the only space where you can invite your boredom so that it can sing you the magic of diversity.

That space has a name. It is a secret I am sharing with you. 

That space is the R-Cube:

Rest, Reset, and Reflect.

The god of Algorithms feeds from your adversity and constant stimulation before their screens.

Use the ADBC framework to blend them to your will: that is their kryptonite.

Take back control of your life. Your time is limited. Your game is finite in the face of their eternity.

I might win the war. 

I might win the battle as long as I am alive.

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#Dare2Care #Dare2Share

#BIOS #BringInyourOwnSoul #LeadHeartship #Leadership 

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